Jewel House, the parent company of Jewel Palace, began its journey in 1982 as a modest 120 sq. ft. store founded by Mr. Prabhuram at Perumal Mudali Street, Sowcarpet, Chennai. With remarkable foresight, he identified the growing demand for fashion and imitation jewellery at a time when gold and silver prices were rapidly rising. Understanding the evolving mindset of customers who sought everyday elegance at affordable prices, he laid the foundation for a brand that blended beauty, accessibility, and trust.

As the popularity of imitation jewellery steadily increased, Jewel House expanded manifold. In the year 2000, this growth culminated in the launch of Jewel Palace, a 1,500 sq. ft. flagship showroom at Chinna Naicken Street (Mint Street), Sowcarpet—one of Chennai’s most prominent jewellery hubs.

A major milestone was achieved in 2006, when Mr. Pritam joined Jewel Palace. His energy, vision, and customer-first approach transformed the store into a one-stop fashion destination. The product range was significantly expanded to include bags, pouches, cosmetics, and fashion accessories, catering to the complete styling needs of women. With competitive, reseller-friendly pricing, Jewel Palace has attracted a strong network of entrepreneurs and online sellers, today proudly supported by over 500 resellers across India and more than 100 international resellers worldwide.

In 2014, Mr. Arjun joined the business and spearheaded the brand’s digital transformation. By leveraging social media and online platforms, Jewel Palace expanded its reach beyond geographical boundaries. The brand now handles 100+ online enquiries daily via WhatsApp, supported by a dedicated team ensuring seamless customer service and order fulfillment.

The year 2021 marked another significant leap forward with the launch of the website www.jewelpalace.in. This step reflects our readiness to serve a global audience, offering trend-driven collections at competitive wholesale pricing. Our mission is to empower resellers and delight customers worldwide with fashion that is elegant, affordable, and accessible.

Today, Jewel Palace continues to grow—step by step, trend by trend—with a strong focus on Fashion Jewellery, Kundan & Temple Designs, Bags & Pouches, and Cosmetics, while staying rooted in trust built over four decades.

 

Why Sowcarpet?

Located in the heart of Chennai, Sowcarpet is a legendary shopping destination known for its vibrant wholesale markets and rich trading heritage. Streets such as Perumal Mudali Street, Narayana Mudali Street, Govindappa Naicken Street, Kasi Chetty Street, Mint Street, and Rattan Bazaar are home to generations of artisans, traders, and retailers catering primarily to women’s fashion needs.

Beyond shopping, Sowcarpet is celebrated for its cultural charm and traditional North Indian—especially Gujarati and Marwari—street food, making it a truly unique marketplace. Being rooted in this iconic hub gives Jewel Palace unparalleled access to trends, craftsmanship, and value.

 

Our Promise

We believe fashion should be beautiful, affordable, and empowering. With a loyal customer base across India, Malaysia, Colombo, and the USA, Jewel Palace is committed to delivering products that make you look and feel incredible.

Come, be a part of our journey.
Come, join the Jewel Palace revolution.